ANKPAL— SEO & PPC Case Study

About Ankpal

Ankpal is a cloud-based Accounting Software in India. It was founded in the year 2020 with the idea that business owners and professionals should have access to the best cloud-based accounting software.
Ankpal’s purpose is to simplify business accounting with accurate and timely compliance. Their sole aim is to create India’s #1 EcoSystem of Business Accounting by binding business owners, tax professionals, and banking on a common accounting platform.
Ankpal plans to build a fully automated Accounting and Compliance Solution with a first-of-its-kind API world for accounting industries. The company is determined to contribute to the ease of doing business and digital India goals.

Client’s Requirements

The client wished to digitize their startup in India as the best cloud accounting software. They wished to connect with their target audience–MSME business owners, SME business owners, and CA/Tax Professionals through the digital medium.
They wished to promote their brand while enhancing brand awareness, and boosting their sales through solid digital marketing. Their other requirements included increasing sales and overall visibility through organic and paid advertising.

Challenges

• Had big brands like Zoho Books, Tally, Vyapar, etc as its competitors.
• Ankpal had a fresh Domain when we were to start its project.
• We had to generate fresh digital marketing ideas for Ankpal.
• They had a one-page website when we started the project.

Our Solutions

SEO:

Digihify started by creating a comprehensive, site-wide keyword strategy. We conducted a thorough study to identify the user intent, and then articulated the site’s content around that, to make the new site’s structure more informed.
The technical build of the new site was driven by an SEO-first strategy. Digihify’s team developed a URL strategy to go along with the newly suggested site layout. This was done to ensure that the brand’s site would be able to create authority.
To make the new site more efficient, user-friendly, and geared to best suit the keyword strategy, Digihify laid out astute strategies. The most popular sites were determined by Digihify’s data-driven approach, which allowed us to emphasize the most important prospects while optimizing current SEO value.

Facebook Ads:

Digihify knows the importance of verifying a company’s Facebook Business Manager account. Hence, we began by ensuring Ankpal’s account was verified. This aids in running ads seamlessly since Facebook considers your account credentials.
Since our motive for Ankpal was to reach a wide range of audiences, our team experts began by laying out strategies and conducting various experiments, which helped us achieve great results.
Our Ads Testing method began with perpetually changing the targeting method until desired results were achieved. Earlier, we were targeting an audience whose interest/profile was “business”, but after reworking the targeting and switching to an audience whose interest/profile was “job”, we were able to generate more reach and leads.
The next milestone we achieved for Ankpal was bringing down the Landing Page View Cost from INR 25 to INR 13.

Website Development:

We worked on Ankpal’s website development from scratch, which included— Building Site Structure, Optimizing the Content, Industry-Wise Pages Creation, Writing Industry-Related FAQs, and Publishing SEO-Friendly Blogs.
Earlier, Ankpal only had a one-page website when we began its project. Our expert designers then took the lead and built a new website that was well-designed and aesthetically pleasing and had separate industry-wise pages. Our digital marketing experts ensured that the website was SEO-optimized and conversion-centric.
We then revamped the website content and made it more SEO and reader-friendly. This was done to fuel organic search results and boost lead generation. This included writing industry-relevant FAQs, SEO-friendly blogs, etc.
All in all, we made sure that their website was compelling and reader-friendly for the target audience.

Conversion Optimization:

We began with analyzing Ankpal’s key website goals and then built metrics that are aligned with those goals.
In order to make corrections and increase new member leads, we subsequently incorporated Conversion rate optimization visual analytics (Heatmaps, Session Recordings), as well as further delved into the AB Testing, Personalization, and Engagement modules of the software.
For the best CRO results, we freezed the Call to Action button in the mobile footer, and this helped us double the conversion rate for Ankpal. Further, we even did Header freeze and customized the leads landing page.

User Tracking Setup:

We began with executing URL Generation and optimized the URL to make it more trustworthy. This helped us provide both search engines and users an easy-to-understand guess of what the landing page is about.
Then we administered Advance Setting in Google Analytics, Microsoft Clarity, and Goal Tracking Using Google tag manager. All this was done to easily track the user activity of Ankpal’s target audience.

The Outcome

SEO Results: We successfully got 50+ Keyword Rankings on the First Page of Ankpal’s website, and generated 70 Organic Leads per Month.
Facebook Ads: Verified Business Account on Facebook Business Manager, and generated 2000+ Leads with the help of our adept strategies and continuous experiments. We hence helped Ankpal get a reach of 3 Lacs.
Website Design and Development: We efficiently Designed and Developed 60+ Industry Pages for Ankpal with optimized SEO-friendly content.
Conversion Optimization: Our proficient analytics helped us double the Conversion Rate for Ankpal from 3% to 6%, 2 Times Against the Industries Benchmark.

Want to Grow Your Small Business/Startup just like Ankpal?

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