Overview

JK Securities Private Limited, a stock broker in India, aimed to enhance its visibility in local search results to attract more clients from the nearby area. Facing challenges such as low visibility in local search, limited presence in online directories, and inconsistent NAP information, JK Securities sought the expertise of Digihify’s SEO team.

Digihify implemented various solutions, including optimizing Google My Business listings, creating and optimizing local business listings on relevant directories, and implementing a review generation strategy. As a result, JK Securities witnessed improved visibility in local search results, leading to increased organic traffic from the local market.

Additionally, our SEO team achieved higher rankings for local keywords related to stock trading, improved online visibility in business directories and maps, and experienced higher click-through rates and conversion rates from local search traffic. Through effective local SEO strategies, Digihify helped JK Securities attract more local clients and grow its business significantly.

Challenges

JK Securities faced significant challenges, including:

  • Website Hacked: While we took the project in hand, JK Securities’ website was already hacked which hindered its rankings. Resolving this issue posed a significant challenge, requiring immediate attention and expertise to restore the website’s functionality and security.
  • Low Visibility: Struggling to secure prominent positions in local search results for relevant keywords, JK Securities faced difficulties in reaching potential clients effectively.
  • Limited Online Presence: With minimal representation in local business directories and maps, JK Securities lacked visibility in key online platforms, limiting their reach to potential clients.
  • Inconsistent NAP: Name, Address, Phone Number (NAP) information across online platforms was inconsistent, potentially causing confusion among potential clients and undermining trust in the brand.

Solutions Implemented

To address these challenges, Digihify’s SEO team implemented comprehensive solutions:

Location Page Strategy:

  • Created dedicated pages for each office location to enhance local relevance and reach.
  • Optimized these pages for local search terms to improve visibility in local search results.
  • Ensured a user-friendly design for easy navigation and enhanced user experience.

Keyword Strategy:

  • Conducted thorough keyword research to identify specific long-tail keywords relevant to JK Securities’ target audience.
  • Targeted these keywords strategically across the website to improve organic search visibility and attract qualified traffic.
  • Optimized website content to align with targeted keywords, enhancing relevance and authority in the industry.

Advance Tracking Using Tag Manager:

  • Implemented advanced tracking using tag manager to ensure accurate data collection and analysis.
  • Leveraged tag manager to track user interactions, behavior, and conversions more effectively, enabling informed decision-making and campaign optimization.

De-indexing Process for Hacked URLs:

  • Initiated a de-indexing process for bulk URLs generated as a result of the hacking incident.
  • Blocked hacked URLs from being indexed by search engines to prevent them from appearing in search results and harming the website’s reputation.
  • Implemented measures to stop the generation of new URLs to mitigate the risk of further hacking incidents.

Results Achieved

The implemented strategies yielded significant results for JK Securities:

Improved Local Visibility:

With dedicated location pages and optimized content, JK Securities experienced improved visibility in local search results, expanding their reach to potential clients in their target geographic areas.

Enhanced User Engagement:

The implementation of location pages and locally-focused content resulted in increased user engagement and interaction, as potential clients found relevant information more easily and were encouraged to explore further.

Increased Organic Traffic and Conversion Rates:

Thorough keyword research and optimization efforts led to increased organic traffic to the JK Securities website. Moreover, improved visibility and relevance in local search results translated into higher conversion rates for inquiries and new clients.

Strengthened Brand Authority:

By targeting specific long-tail keywords and optimizing website content, JK Securities strengthened its brand visibility and authority in the industry, establishing itself as a trusted source of financial services in its target market. Additionally, advanced tracking using tag manager ensured accurate data collection and analysis, enabling the team to make informed decisions and further optimize their strategies for continued success. The implementation of measures to address the hacking incident, including the de-indexing of hacked URLs and prevention of further URL generation, safeguarded the website’s integrity and reputation, ensuring a secure and reliable online presence for JK Securities.

Conclusion

By prioritizing local SEO strategies such as optimizing keyword strategy, creating local web pages location-wise, and generating positive reviews, JK Securities Private Limited successfully enhanced its visibility in the local market. The implementation of these strategies not only attracted more local clients but also facilitated the growth of their business, demonstrating the effectiveness of local SEO in driving business success.