CLIENT BRIEF

CAP Sports Academy is a tennis academy in Dubai providing services for both kids and adults. They approached Digihify with an agenda: get more local leads through Meta Ads. Not traffic, mind you, but actual interest from locals nearby who were willing to enroll.

OBJECTIVES

The primary objective of the academy was to create high-quality leads from surrounding locations in Dubai, not clicks, but genuine interest from individuals within reach of their training facility. Both parents searching for tennis lessons for their kids and adults who wanted to train needed to be targeted, so different messaging for each audience was necessary. 

In addition to that, they wanted to decrease their cost per lead and re-activate visitors who expressed interest but failed to convert. They also wanted to execute quick-turnaround seasonal campaigns, accelerate response time by utilizing WhatsApp for lead queries, and lastly, gain some clarity on what works through improved performance measurement.

CHALLENGES FACED

The foundation was shaky. The biggest problems?

  • Leads were coming in from areas far outside their target zone
  • The cost per lead was too high to scale
  • Campaigns were getting stuck in Meta’s “Learning Limited” mode
  • Same ads shown too often, causing fatigue
  • Generic messaging for all audiences — nothing felt personal
  • Missed opportunities from zero retargeting
  • Campaigns didn’t feel urgent or action-worthy
  • No quick way for prospects to chat or ask questions
  • Seasonal moments like summer camp were being ignored
  • Ad spend wasn’t smartly distributed

SOLUTIONS IMPLEMENTED

Here’s what Digihify did differently:

Tighter Geo Targeting 

We focused the campaigns on very specific nearby locations instead of the entire city.

Audience Segmentation 

Separate ad creatives and messaging were built for parents of kids and adults looking for tennis programs.

Better Offers, Better Results 

We refreshed offers for summer camps and adult packages, adding real urgency and clarity.

Remarketing Setup 

We created retargeting flows to bring back previous site visitors who hadn’t yet signed up.

WhatsApp Integration 

Click-to-chat features allowed leads to connect instantly — no waiting around.

Creative Testing 

We regularly swapped out ad creatives to avoid learning limits and ad fatigue.

Live Reporting Dashboard 

A live dashboard gave the client full visibility into key metrics like CPL, CTR, and audience breakdowns.

Budget Optimization 

Underperforming ad sets were paused. Top-performing ones were scaled up.

RESULTS ACHIEVED

The numbers say it all.

  • Cost per lead dropped to 12.24 AED
  • Cost per click reduced to 7.05 AED
  • Click-through rate improved to 0.39%
  • 84 percent of leads came from the exact target zones
  • WhatsApp leads are converted twice as fast
  • Summer campaign conversions increased by 35 percent
  • Ad fatigue is eliminated through creative rotation
  • Lead quality improved by 60 percent thanks to segmented messaging
  • Faster feedback loops allowed weekly optimizations
  • Old leads were successfully re-engaged through remarketing

We Are Digihify

Get in touch with us today to find out how we can help.

Do you want to increase leads, increase traffic, or make more revenue with the help of an award-winning digital marketing company?

THE BOTTOM LINE

They were already placing ads. They just weren’t doing it in the way they should have. 

We didn’t make a few minor adjustments to their ads. We rebuilt their lead generation machine from scratch, with more intelligent targeting, improved messaging, and quick communication. 

CAP Sports Academy now invests less to reach the correct individuals and fills its classes quickly than it used to. 

That’s what occurs when marketing is intentional, not hasty.