Overview

You never set targets you can’t achieve or make promises you can’t meet in digital marketing! But on rare occasions, the right approach, the right strategy, and the right ad copy come together to deliver outcomes that far exceed expectations.

One such victory has been marked in the achievements of Digihify. Our Facebook Paid Ads team encountered such hurdles while working with a client based in Ahmedabad.

Our client, Hytech Education, belongs to the Visa Immigration Consultancy industry. The company wanted to increase their returns on investment in Facebook ads spending, and wanted to generate quality leads. However, they were facing multiple challenges in their lead generation process like high lead costs, unwanted leads, etc.

Let’s understand how Digihify tackled these challenges and achieved remarkable results with a 200% increase in leads, and 60% reduction in the cost per lead.

Challenges

The client was struggling with several issues including:

  • Leads were pouring in from areas outside their targeted region, including states where their services weren’t offered.
  • Despite the high volume of leads, their quality was lacking, leading to inefficiencies in the sales process.
  • The ads were adorned with outdated designs, failing to capture the audience’s attention.
  • Targeting strategies lacked depth and were aimed at a general audience without prior research.

Our Approach

To address these challenges comprehensively, Digihify’s Paid Ads team came up with a multifaceted strategy:

  • Thorough Research: They conducted in-depth research on various interest categories and age groups to identify the most responsive audience segments.
  • Continuous Optimization: Campaigns were optimized on a weekly basis, allowing for swift adjustments based on performance data and emerging trends.
  • Precise Location Targeting: By refining location targeting parameters, they ensured that leads were generated from the client’s targeted areas, specifically Ahmedabad.
  • Cost Reduction: Efforts were made to decrease lead costs while staying within budget constraints, allowing for more efficient resource allocation.
  • Focus on Lead Quality: Special attention was given to improving lead form quality, ensuring that leads generated were more likely to convert into paying customers.
  • Modernized Ad Designs: Outdated ad designs were replaced with fresh, engaging visuals to enhance audience engagement and drive better results.
  • Multilingual Advertising: Ads were run in various languages like Hindi, Hinglish, English, etc to cater to the diverse linguistic preferences of the target audience.

Results

The implementation of these strategies led to transformative outcomes for the client:

  • 200% Increase in Leads: The number of leads surged dramatically, reflecting the effectiveness of the refined targeting and optimized campaigns.
  • 70%-75% Leads from Targeted Locations: Through precise location targeting, the majority of leads were generated from the desired area, Ahmedabad, improving lead quality and relevance.
  • 50%-60% Reduction in Lead Costs: By streamlining targeting, optimizing campaigns, and focusing on lead quality, lead costs were slashed significantly, enabling the client to achieve their objectives within budgetary constraints.

Conclusion

Our team successfully overcame the challenges faced by the client and delivered tangible results. Through meticulous research, continuous optimization, and innovative strategies, we not only increased the quantity of leads but also improved their quality and reduced lead costs. The collaboration exemplifies the power of strategic digital marketing in driving business growth and achieving objectives effectively. As businesses continue to evolve in the digital world, partnerships with adept marketing teams like Digihify are instrumental in realizing their full potential and achieving success in the competitive market.