Overview

Aasaan Holidays, a travel agency for the Statue of Unity online booking, faced significant challenges in lead generation within their daily budget constraints. However, with strategic PPC campaigns led by Digihify, these obstacles were effectively overcome, resulting in substantial improvements.

Initially struggling to generate sufficient leads and manage costs effectively, Aasaan Holidays sought to enhance campaign performance and engagement metrics. Digihify’s PPC team implemented a range of solutions, including bid strategy optimization, landing page enhancement, refined targeting, and ad content refinement.

As a result, the project achieved remarkable success. Lead generation became more cost-efficient, with leads generated within daily budget limits. Additionally, costs per lead were significantly reduced, enhancing overall campaign profitability. Most notably, engagement metrics saw a considerable improvement, indicating better campaign performance and user engagement.

Through strategic bid optimization, refined ad content, and enhanced landing pages, Digihify’s PPC team successfully maximized conversions for the Statue of Unity project, setting a benchmark for future PPC projects.

Challenges

Aasaan Holidays encountered several challenges

  • Lead Generation: Aasaan Holidays struggled to generate sufficient leads within their daily budget limits.
  • Cost Management: Higher costs were incurred on specific keywords, ads, locations, and devices, impacting their overall campaign budget.
  • Engagement: Reduced engagement and lower click-through rates were observed, indicating a need for improved campaign performance.

Solutions Implemented

The PPC team at Digihify implemented the following strategies to address these challenges

  • Bid Strategy Optimization: Digihify’s PPC team began with a Maximize Clicks bidding strategy to gather data and later transitioned to Maximize Conversions for better performance.
  • Landing Page Enhancement: We improved their landing page by adding discount offers, optimizing CTA positioning, forms, and page loading speed to enhance user experience.
  • Refined Targeting: Our expert exclusively utilized search networks, refined keyword match types, and excluded irrelevant devices, locations, and audience segments to minimize costs.
  • Ad Content Refinement: Through A/B testing and the incorporation of more ad extensions and keyword-based content, we aimed to boost engagement and click-through rates.

Results Achieved

These strategic interventions yielded impressive outcomes

  • Cost-Efficient Lead Generation: The PPC team successfully generated leads within their daily cost constraints, ensuring a more efficient use of their campaign budget.
  • Cost Reduction: By optimizing bids and excluding unnecessary assets, we managed to reduce costs per lead, enhancing overall campaign profitability.
  • Improved Engagement Metrics: Engagement metrics, including click-through rates, witnessed a significant improvement, indicating better campaign performance and user engagement.

Conclusion

Through strategic bid optimization, refined ad content, and enhanced landing pages, Digihify’s PPC team managed to maximize conversions for the Statue of Unity project. By achieving cost-efficient lead generation and improving engagement metrics, we not only met Aasaan Holidays’ campaign objectives but also set a precedent for future success in their PPC endeavors.