Client: A leading overseas education consultancy in Ahmedabad
Industry: Overseas education and immigration consultancy
Service: Meta Ads lead generation (Facebook and Instagram)
Period: May to November 2026
Results at a Glance
| Metric | Result |
|---|---|
| Leads generated | 6,500+ in under 7 months |
| Cost per lead | Reduced by 32% in four months |
| Average cost per lead | Under ₹40 |
| Monthly lead volume | 1,100+ leads a month, four months running |
| Budget efficiency | Monthly spend down 37% with lead volume held |
About the Client
The client is an overseas education and immigration consultancy based in Ahmedabad. The team guides students and working professionals through study visas, work visas, visitor visas and permanent residency for destinations including the USA, UK, Canada, Australia and Europe.
For a consultancy like this, every admission starts with a conversation. The counselling team needs a steady supply of enquiries every single day, at a cost that still leaves room for a long sales cycle.
The Challenge
Overseas education is one of the most crowded advertising categories in Gujarat. Dozens of consultancies chase the same students on Facebook and Instagram, which pushes up costs and floods the market with similar-looking offers.
The client needed three things from its advertising.
- Volume: enough fresh enquiries every month to keep the counselling team busy.
- Low cost: a cost per lead low enough to stay profitable after follow-up calls, counselling and drop-offs.
- Consistency: a predictable daily flow of leads instead of good weeks followed by dry weeks.
Our Approach
1. Every campaign built for leads
All campaigns ran on Meta’s Leads objective. No budget went to traffic or engagement campaigns that generate clicks without contact details. This kept the entire spend pointed at one outcome: a filled enquiry form.
2. Separate campaigns for separate audiences
We did not run one broad campaign for everyone. Local Ahmedabad enquiries, destination-specific programmes and event registrations each had their own campaign and their own message, so the ad a person saw matched what they were looking for.
3. Budget followed the numbers
Results were reviewed campaign by campaign. The best-performing campaign went on to deliver about two-thirds of all leads. Niche destination campaigns were kept in the mix because they reach students who already have a specific country in mind.
4. Always-on, with event pushes on top
The core campaigns ran continuously to keep the daily lead flow stable. When an expo needed promoting, a dedicated campaign was added on top and brought in more than 240 leads in about three weeks, without disturbing the core campaigns.
The Results
- 6,500+ enquiries in under seven months from Facebook and Instagram.
- Cost per lead fell 32% in four months while monthly lead volume stayed above 1,100.
- Monthly spend came down 37% over the same four months, with only a 7% dip in leads.
- An average cost per lead under ₹40 across the full period, in one of the most competitive ad categories in Gujarat.
- A stable daily flow of enquiries that the counselling team could plan around.
Key Takeaways
- Pick the objective that matches the goal. If you need enquiries, run lead campaigns. Clicks and views do not fill a counsellor’s calendar.
- One audience, one message. Splitting campaigns by destination and intent keeps costs low on the broad campaigns and brings qualified interest on the niche ones.
- Judge by the trend, not the day. Monthly patterns give a truer picture than daily swings.
- Keep the base running. Event campaigns work best on top of an always-on base, not instead of it.
Want Results Like This?
Digihify runs lead generation campaigns for education, healthcare, real estate and service businesses across India and abroad. If you want more enquiries at a lower cost, talk to our team or see how we approach Meta Ads management.
Figures are from Meta Ads Manager for the client’s ad account. Leads are enquiries submitted through Meta lead forms.
11 May 2026
