On 10 November 2026, OpenAI opened a door that most Indian businesses did not know existed. It launched Businesses in ChatGPT in beta, along with a dashboard called Business Hub, where a company can claim its profile, correct its details and see how often ChatGPT mentions it.
If you have ever asked ChatGPT about your own company and winced at the answer, this is the first official way to fix it. This guide explains what Business Hub is, who in India can use it today, the exact steps to claim your business, and what it will and will not do for your visibility.
Quick Answer: Can You List Your Business on ChatGPT?
Yes. You can claim or add your business through Business Hub inside ChatGPT. You sign in, search for your business, verify that you represent it, complete an identity check, and then edit the information ChatGPT shows. It is free, and you do not need to run ChatGPT Ads or buy an Enterprise plan. Claiming does not guarantee that ChatGPT will recommend you more often.
What Is Businesses in ChatGPT and Business Hub?
Businesses in ChatGPT is OpenAI’s new set of tools for companies. OpenAI says ChatGPT now reaches 1.2 billion people every week, and many of them use it to compare products, shortlist vendors and decide where to buy. Until now, a business had no direct say in what ChatGPT said about it.
Business Hub changes that in three ways.
| Feature | What it does | Available in India? |
|---|---|---|
| Claim and manage your profile | Update your website, description, category, logo, cover photo, delivery policy and return policy | Open to eligible businesses with a website, wherever ChatGPT is available |
| Insights | See mentions, website clicks and discovery topics for the past 28 days | Yes, after verification is approved |
| Product feed | Share prices and stock through a CSV feed or a Shopify connection | Yes, for businesses that sell products |
| Business Agent | A branded chat assistant that answers customer questions inside ChatGPT | Not yet. Limited to eligible ecommerce and online service businesses in the United States |
Who Can Claim a Business From India Right Now?
OpenAI’s rule is simple on paper: any eligible business located where ChatGPT is available can claim its profile, as long as the required verification is supported there. ChatGPT is available in India, so Indian companies are not shut out. The fine print matters though.
- Businesses with a website: Claiming is initially open to businesses that have a website. If you run an online business and cannot find an existing profile, Business Hub may let you add a new one.
- Local shops and restaurants: For now, local stores and restaurants can only claim a listing that already exists in the United States. A neighbourhood store in Ahmedabad cannot create a local profile yet, and new physical-location profiles may be placed on a waitlist.
- Online-only brands: This is a real difference from Google Business Profile. Google does not accept online-only brands. ChatGPT does, if they meet the eligibility rules.
- Who should do it: The owner or someone authorised to represent the business. Agencies can be given access later.
Availability depends on your location and business type, so the options you see inside Business Hub are the final word. If the option to add your business does not appear, check again in a few weeks. OpenAI has said it will expand to more markets and categories.
What to Keep Ready Before You Start
The process is quick if your documents are in order. Search Engine Journal walked through a full submission and listed what the form asks for. Keep these ready.
- A government-issued photo ID for the person verifying
- Access to your domain’s DNS settings, or the phone number of whoever manages your domain
- Your public business name, your legal name, and your trading name if it is different
- Business type: sole proprietorship or registered entity
- Your physical address and your registered address. P.O. boxes are not accepted
- Your business registration or tax number. The form asks for a country-specific identifier, so read the field label carefully before you type
- Business email and phone number
One tip from experience with other verification systems: the name, address and registration number you enter must match your official records exactly. Most failed verifications come from small mismatches.
How to Claim Your Business on ChatGPT: Step by Step
- Open Business Hub. Sign in to ChatGPT and open Business Hub from the sidebar. Search for your business by name.
- Select or add your business. If a matching profile exists, select it. If not, and you run an eligible online business, choose the option to add it. Confirm which ChatGPT account will manage it.
- Choose a verification method. Business Hub offers one or more of these: business phone (SMS or automated call), business email, website domain, or Shopify store.
- Verify your domain if you chose that route. Add the TXT record shown in ChatGPT to your DNS settings. Copy the type, host and value exactly. DNS changes can take a while, so come back and select Verify domain once it has updated.
- Pick a category and write your description. Choose from the predefined category list and add a short, factual description. ChatGPT may share this description in relevant conversations, so write it for customers, not for search engines.
- Add contact details and policies. Fill in contact information, delivery policy and return policy where they apply.
- Complete identity verification with Persona. You will scan a QR code or open a secure link, then submit your ID and business details. No app download is needed.
- Wait for approval. OpenAI reviews the submission and emails you a decision or a request for more information.
Three things to know before you press submit
- Approval publishes the profile automatically. If you create a new profile through Persona, there is no separate publish step. Continue only when your details are final.
- A published profile cannot be taken down by support. Only unpublished drafts can be deleted. Treat this like a public listing from day one.
- The blue check comes after Persona. Claiming alone does not give you a verified badge. The badge appears once identity verification is approved.
What the Insights Tab Tells You
Once verified, you get a 28-day view of how ChatGPT users interact with your business.
| Metric | What it counts | What to remember |
|---|---|---|
| Mentions | For online businesses, each time ChatGPT references your website | Your brand name alone does not count as a mention |
| Website clicks | How often people click through to your site | Compare with your analytics for the same dates |
| Discovery topics | Common themes in answers that cited your business | These are grouped themes, not individual prompts |
You will never see individual conversations. The data is aggregated and only shown once activity crosses a reporting threshold. A blank metric does not mean zero activity.
Here is a useful reality check. Search Engine Journal shared its own numbers for 14 October to 10 November 2026: 353,356 mentions and 2,663 website clicks. That works out to roughly 0.75 clicks for every 100 mentions. It is one publisher’s data and not a benchmark, but it shows the pattern clearly. In AI search, being cited is common and being clicked is rare. Measure both.
Will Claiming Your Business Make ChatGPT Recommend You More?
No, not by itself. OpenAI is direct about this. Claiming lets you manage the information you provide. It does not guarantee more visibility, and it does not give you control over ChatGPT’s recommendations. Advertising does not influence ChatGPT’s independent answers either.
Two more points are worth knowing. ChatGPT can still use other sources when it answers questions about your business, so your profile is one input among many. And updates are reviewed before they go live, so a saved change will not appear in every answer straight away.
So why bother? Because wrong information costs you customers, and this is the only official channel to correct it. It also gives you first-party data on AI visibility that no third-party tool can match.
What Indian Businesses Should Do This Week
- Claim your profile now if you have a website. Early profiles get a head start on data, and insights only begin once you are verified.
- Make your business details identical everywhere. Your name, address and phone number should match across your website, Google Business Profile, social profiles and directories. Since ChatGPT draws on multiple sources, mixed signals weaken all of them.
- Write a clear, specific description. Say what you do, who you serve and where. Skip the adjectives.
- Connect your product feed if you sell online, so prices and stock in ChatGPT stay accurate.
- Record your baseline. Note your mentions and clicks in the first 28 days so you can measure the effect of your content and SEO work later.
- Keep building the basics. Helpful content, real reviews and citations on trusted sites are still what earn recommendations.
If you are also weighing paid visibility inside ChatGPT, read our guide to ChatGPT Ads in India. Claiming your business and advertising are separate. You can do one without the other.
ChatGPT Business Hub vs Google Business Profile
| Point | ChatGPT Business Hub | Google Business Profile |
|---|---|---|
| Online-only businesses | Accepted if eligible | Not accepted |
| New local profiles in India | Not open yet | Open |
| Verification | Phone, email, domain or Shopify, plus an ID check | Video, phone, email or postcard |
| Main metrics | Mentions, website clicks, discovery topics | Views, calls, directions, website clicks |
| Multi-location management | Each brand and location handled separately | Supported through location groups |
You need both. Google Business Profile still drives calls and walk-ins. Business Hub is where you start managing how AI describes you.
Frequently Asked Questions
Is ChatGPT Business Hub free?
Yes. Claiming and managing your business is free. You do not need an ads account, a ChatGPT Business plan or an Enterprise agreement.
Is ChatGPT Business Hub available in India?
Eligible businesses with a website can claim their profile wherever ChatGPT is available, which includes India. Business Agents are limited to the United States for now, and new local store or restaurant profiles are not yet open outside existing U.S. listings.
How long does verification take?
OpenAI says review time varies. Some early users reported approval within minutes, while others saw their profile under review. You will get the decision by email.
Can my agency manage my ChatGPT business profile?
Yes. The admin who claimed the business can invite teammates and grant an agency access from Business Hub. Each person uses their own ChatGPT account.
Can I manage several brands or branches together?
Not yet. Each brand is managed separately, and claiming the main brand does not claim its individual locations.
Does a ChatGPT business profile help SEO?
It is not a Google ranking factor. Its value is accurate information in AI answers and direct data on how often ChatGPT cites your website.
Want Your Business Set Up Correctly on ChatGPT?
Digihify helps Indian businesses get found on Google and in AI search. We can claim and verify your ChatGPT profile, align your business details across platforms, and build the content that earns citations. Talk to our team to get started.
Sources: OpenAI announcement and Business Hub help centre (November 2026); Search Engine Journal walkthrough (12 November 2026).
04 Nov 2026 
